干货分享:网址优化对网站优化的重要性及如何做
网址是网站的重要组成部分之一,因此,在做网站优化时不要忽略了网址优化的重要性。那么,网站URL怎么优化呢?网址优化无非是去对搜索引擎友好,便利搜索引擎蜘蛛更好的抓取,同时也能够提高用户体会,给用户一个快捷的访问方式。
一、尽量不要和域名重复
当然对于国内的浏览者来说可能区别不是那么大,因为他们一般对于URL的关注没有国外那么敏感,不过建议最好还是使用清晰独立的URL,尽量避免和域名重复。
二、URL最好静态化
这个已是多次强调的话题了,静态化有利于搜索引擎抓取,另外对于一些必要的转向尽量使用301处理,同时建立一个404导航页面以免出现打开错误时可以帮助导航。
三、URL被惩罚
如果你怀疑这个URL有被搜索引擎认为作弊的嫌疑,可以检查URL里:可疑的关键词、符号、二级域名深、域名深度、数字。
四、管理好文件扩展
不要用exe之类搜索引擎无法识别的文件类型来结尾,这种会导致搜索引擎无法收录。
五、URL的长度
在URL里最好不要超过3-5个关键词,GoogleMattCutts说如果超过5个关键词,该url的权重就会被相应的降低。当然这个是相对的,并不是超过5个关键词的URL就不会取得好的排名,毕竟URL只是其中的一个部分而已,而对于一个优秀的SEO人员可能是寸步必争,不会轻易放弃每一个可能超越对手的地方。并且最近的研究显示,在排名较好的位置里面,较短的URL获得的点击率是长的2倍,所以为了你的排名和点击率,最好还是用较短的URL。
六、做好网站首选域
首选域能很好地把权重集结到某个域名上,试想,一个首页,有动静态,www,不带www的域名等四条路径,这对SEO的工作及搜索引擎的抓取压力是很大的,把首选域名做好,规划好首页路径,默认首选路径,这样对以后的工作是非常有效的,特别是新的网站,一定要做首选域。
以上就是小编为您整理网站URL的优化方法的全部内容,合理的规划url路径不仅有利于用户体验,也有助于排名。
文:资讯小卡车
图:pexels
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