营销邮件方式如此多，如何脱颖而出？
在这个营销邮件满天飞的时代，电商卖家们都在揣测着消费者的心理，希望创造出特别的邮件，让消费者从众多邮件中 “相中”自己。为此，本文介绍了5个技巧帮你创造出最佳的营销邮件：
1、邮件主题
邮件主题相当于你的门面，好的邮件主题能吸引客户的眼球，让客户有点开邮件的欲望。在这方面，Wayfair的邮件非常值得学习。以下是Wayfair的一个邮件标题，
（我们为您找到了这些台灯。）这封邮件是Wayfair发给一个在其网站上浏览了台灯，当没有下单的客户。这个邮件主题直接呼应了客户的需求，让人感觉网站有在试图为客户提供帮助，而且文字后面的表情给人一种亲切感，就像朋友发来的邮件一样，会让你忍不住打开。还有类似于
（我们知道您会喜欢这些产品的），这样的标题也会吸引人们。
2、产品选择
虽然Wayfair的标题做的很好，然而产品选择上却无法激起用户兴趣。因为其邮件中除了包含一些台灯，还添加了一些其它产品，而且台灯并没有展示在最明显的位置：
虽然购买特定商品的消费者，可能对其它产品也感兴趣，但后者的展示位置应该更隐蔽一些，不该如此明显。
如果你的邮件点击率不高，那么你需要留意邮件的主题和内容是否相关，以及内容是否是收件人所关注的。
3、时间表
发送邮件的时间，对于邮件的转化率有极大的影响。对于那些放弃购物车的消费者，12个小时内发送营销邮件是最有效的，因为这些购物者对于产品仍旧保持着较高的兴趣。
在邮件发送时间上，有一点需要注意，常常有消费者在购买后才收到零售商的营销邮件，这可能会引起消费者的反感心理。
4、呼吁消费者采取行动
在邮件中添加几句话，呼吁你的客户采取行动。
呼吁行动的语句多种多样，你可以测试一下不同描述方式的效果，比如“Download Now”（现在立即下载）、“ Receive Your Free Report”（请接收您的免费报告）这两句话，经研究“Download Now”这句话的点击率较低。
此外，邮件要符合收件人的心理和当时的状况，例如Wayfair发给看台灯的消费者的邮件，应用了这两种不同的表达：“Find Your Perfect Lamp”（最令你满意的台灯）和“ Just for You: Lamps”（你的专属台灯），值得注意的是经过测试，这两个的效果一样。
5、减少干扰
提高邮件转化率最有效的方法之一就是减少干扰点，不要让客户分心。发送营销邮件最主要的目的是将消费者重新吸引到你的网站上，倘若你在邮件中添加一些不相关产品的视频或社交媒体帖子，有可能会转移消费者的注意力。例如Wayfair发送的台灯营销邮件，掺杂了其它产品，就有可能将消费者的注意力分散掉。
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