营销小程序开发哪家好？好用的营销功能有哪些？
随着互联网的发展，移动互联网尤为重要，营销小程序开发哪家好，开发小程序都需要用到哪些功能，看完下面几个营销功能分析，你就能够明白了。
营销活动可以帮助商家进行拉新，留存，去库存，推新平，提高客单价，提高支付转化率，增加用户粘性，选择合适的营销功能，可以刺激买家消费，达到转化的目的。
常见的功能有：
优惠券
优惠券可以根据活动的力度设置无门槛消费还是满额使用优惠券，使用范围有效期最好也可以自己设置。这样不仅可以满足用户占便宜的心里，也不会降低产品的在用户心目中的价值。
会员卡
会员卡是非常重要的营销活动之一，不仅可以增加用户粘性，还可以增加用户复购，开启会员卡优惠，结算时会员可使用会员系统减免相应的订单金额，同时，还可以结合实体会员卡，打通线上+线下消费场景。
积分活动
会员积分算是会员营销中最常见的一种了，如果商家能利用好会员积分，可以大幅度促进会员消费，提高会员二次消费率。会员的积分用处也是非常多。
常见的有购物返积分，积分兑换礼品等等。
赠品营销
赠品营销，顾名思义，就是利用赠品来实现销售，也就是在消费者不额外付费的情况下，获取更多的商品或者服务。一般来说，赠品基本属于额外奉送给消费者的，也就是不需要消费者另外付费。正因为如此，很多时候，消费者都是比较乐意的，而且也愿意接受。
拼团/团购
拼团活动一般是由商家针对特定商品，在约定时间内，以成团人数为条件，用优惠价格出售商品的营销活动。商家可在后台自行设置活动商品、拼团价格、活动时效、成团人数及活动商品限购等信息。通过鼓励买家发起拼团，邀请好友以拼团价格购买优质商品，同时也给店铺带来更好的传播效果，起到拉新的作用。
最后，新手一定要选有较多成功案例的平台，这样你才能了解到这个开发平台的效果如何，在制作自己的小程序时也能有所参考。如果一个开发平台连成功案例都没有，那你就千万别去尝试，不要做小白鼠。现在小程序的制作已经不难，但挑选合适的平台并不是件简单的事，大家一定要做好前期准备，不要轻信各种小程序制作公司排行之类的广告，要自己多去尝试，最好先使用免费的产品，这样才能找到真正适合自己的小程序制作工具。
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