好网站的五大标准
客户喜欢、网站流量大、各大搜索引擎排名靠前的网站,才是好网站。而要达到这些效果,网站必须具备结构合理、访问速度快、文字内容多、产品信息详尽、有关键字和描述信息等特点。才能在电子商务、网络营销中,脱颖而出,让你客户喜欢的是你,而不是你的竞争对手。
什么样的网站才是好网站?首先要明白建网站的目的是什么?当然,这个网站能够为企业带来更多潜在消费者,能够留得住客户,能让客户喜欢你、信任你,从而愿意跟你做生意,这样的网站才是好网站。从这个目的看,什么样的网站是好网站?客户喜欢、网站流量大、各大搜索引擎排名靠前的网站,才是好网站。而要达到这个效果,中国互联网协会于,在北京发布的《中国互联网协会企业网站建设指导规范》,就好网站的建设标准,提出了5大原则8个方面共计72条内容。
5大原则是系统性原则、完整性原则、友好性原则、简单性原则、适应性原则。其中最值得我们注意的是友好性原则和简单性原则:
企业网站的友好性原则
网站的友好性包括三个方面:
对用户友好——满足用户需求、获得用户信任;
对网络环境友好——适合搜索引擎检索、便于积累网络营销资源;
对经营者友好——网站便于管理维护、提高工作效率;
企业网站的简单性原则
在保证网站基本要素完整的前提下,尽可能减少不相关的内容、图片和多媒体文件等,使得用户以尽可能少的点击次数和尽可能短的时间获得需要的信息和服务。
具体来说,好网站最起码需具备下述五个特点:
1、网站结构合理
网站栏目设置不要过于复杂、网站导清晰统一、网页布局设计合理,符合客户浏览习惯
2、访问速度快
不要有太多的FLASH、图片、框架、垃圾代码等。有时过多过大的FLASH是堵墙,太慢的打开速度让客户浏览耐心尽失,从而把客户档在了你的网站外;
3、文字内容多
文字内容多、与行业产品相关的内容多、更新速度快,才能延长客户浏览时间,让他充分了解你、喜欢上你的网站
4、产品信息详尽
产品信息详尽并多种形式列表,让客户从不同角度了解你的产品功能、技术指标、包装规格、服务承诺等信息。特别是最新产品,千万不要忘记在自己网站及时发布。
5、有关键字和描述信息
关键字和描述信息,是你递给搜索引擎的名片,搜索引擎凭此认识你,并凭此推荐给你的目标客户。所以,做好关键字和描述信息,等于拥有了多个搜索引擎,在全世界帮你介绍自己公司和产品的机会。
关键字的设置具体可以通过爱用建站·Design Lab设置全站和单页面的seo信息,新闻文章/电商商品可以分别在博客系统及电商系统设置。
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