今日头条广告投放的优势在哪？
什么是今日头条视频广告？
今日头条视频广告是以短视频为展现样式的广告，按推广位置不同可分为“开屏视频广告”、“信息流视频广告”、“详情页视频广告”三种，以CPM计费。以下我们来具体介绍下。
今日头条视频广告展示样式
今日头条视频广告产品优势
开屏视频广告-品牌曝光最佳点位
信息流视频广告-阅读引导，像做内容般做广告
详情页视频广告-兴趣推荐精准触达利器
今日头条视频广告推广目的
落地页、应用下载、电话拨打、头条文章等
今日头条视频广告购买方式
CPT（Cost Per Time，按时长计费广告，包时段包位置）
GD（Guarentee Delivery，保证递送广告，按展示量计费，保量）
CPC（Cost Per Click，每个点击成本，即按点击付费）
CPM（Cost Per Mille，千次展示成本，即按展示付费）
今日头条视频广告新增计费方式CPV
CPV作为一种新的计费方式，更加注重播放量的效果,并按有效播放量收费:即播放到达10s开始计费 ;
相比CPM计费，CPV是 >=10s(主动，自动都是10s)才计费,优化了视频播放效果，帮广告主找到爱看视频的人群定向投放，VTR更高(v=view) 。
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