如何让网站关键词排名快速提升呢?
大量长尾关键词是带来有效流量的保证,首先根据网站定位来挑选关键词,找到适合自己网站的关键词,然后进行分析,然后挑选出自己想要的词进行优化。如果是企业网站,那么肯定更加要考虑转化率这个问题,如果某一关键词不能带来有效的流量,那么这样的关键词千万不能选,企业在挑选一个关键词的时候,一定要将转化率也考虑进去。
一个网站关键词排名的好坏,是由很多因素造成的。并不单单就是一个百度快照的新和旧。
网站必须要保持更新状态,更新的内容和网站的主关键词相关,这样百度蜘蛛才会判断你的网站主题是什么,才会给你网站给予一些权重的。如果你的网站是关于化妆培训、化妆学校、美容学校的,你更新的内容却是什么东西好吃,什么衣服好看等等这些内容,那么,搜索引擎会认为你的网站不知所云,也就不会给你的网权重了,没有权重,你的网站排名自然不会好。
有了规律的更新,另外一个重要的因素是外部链接。在链接的发布中也要注意链接的质量,所说的质量就是链接的相关度,权威度和广泛度。其实外部链接,可以理解为SEO界经典的比喻:投票。外部链接越集中于那个关键词,那个关键词得到的票数就越多,进而该关键词的排名也会提高。
没有指数的关键词就不做吗?
许多seoER都犯下了这样的错误,包括我以前也犯下了这样的错误,没有指数的关键词不代表没有流量,有指数的关键词不代表流量一定好。能够把关键词精确到没有指数,那么说明这个关键词带来的转化是非常高的。比如说:“怎么做网站和怎么做站长技术类网站”。那么怎么做站长技术类网站这个词能够带来的转化就很高了。因此已经精确到无法在精确了。同时这个关键词也非常容易做到。百度的关键词指数,指数用来衡量网友搜索的次数,而不是告诉你指数越高,转化越高。因此没有指数的关键词也是我们非常值得去做的。
在选择关键词的时候首先可以先通过工具查找到一批备选的关键词,然后分析关键词进行竞争,在从中筛选出能给自己网站带来权重带来排名的关键词,从而确定关键词。
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