观彼启己，驭势进击！丨2020年花王水漆“高端水漆私董会”《精英纪》
站在风口，与趋势同行，2019年，花王水漆成立行业首个“高端水漆私董会”，为花王水漆与精英经销商之间搭建起一个高规格、高含金量的互通共享平台，以高端水漆引领绿色未来发展之路！ 在“花王水漆”品牌诞生5周年、高端水漆私董会成立1周年之际，让我们一起领略私董会精英代表风采，在复盘与展望中观彼启己，驭势进击高端水漆美好未来！没有传统的行业，只有时代需要的品牌。作为新兴水漆趋势下的年轻品牌却拥有深厚的底蕴，是孟宪汝牵手花王水漆的原因。
通过“分销与零售两手抓”的市场策略，一方面提高在本地市场的知名度，另一方面下沉小区业务，着重提高小区口碑力量与覆盖率，新乡花王水漆首年成功发展分销加盟近30家，年销售额超300万。孟宪汝表示，未来两年，新乡花王水漆将要建立三家直营店以及80家分销加盟店，跻身河南涂料市场前三。经销商做大做强，投入与服务意识是关键。石家庄花王水漆，坚持“好位置、精装修、开大店”的理念，自去年加盟以来，雷广义先后投入3个店面与1个三层楼的艺术涂料培训中心，并建立起一支专业的14人营销服务团队，奠定极高的竞争优势。雷广义坦言石家庄涂料市场竞争激烈，而极致的服务就是突破口。未来，石家庄花王水漆将扩大布局至6个店面，以“产品+品牌+服务”打造4小时服务圈，制胜石家庄涂料市场！做趋势，才能造得起浪。马凯认为，花王水漆，本身就是一股趋势。他把开封花王水漆形容为市场上的一匹黑马，不仅拥有惊人的发展势头，并且在短时间内树立起良好的品牌形象，有口皆碑。在还没完全铺开零售渠道的情况下，开封花王水漆仅通过开发分销与油工资源，已做到了当地市场前列。接下来，马凯将重点扶持8-10家优质分销，共同深耕零售，在两至三年内坐上开封市场的头把交椅！分销、批发、工程、零售都是必要目标渠道，太和花王水漆通过建立“防水分销”与“家装分销”双通道，以防水基材进行渗透，全线铺入多元化产品，带动中高端产品进场，打好产品配套组合拳，为零售体系的铺开奠定产品与渠道基础。未来三年，付俭峰将依靠防水与零售体系的带动，实现年销500万的目标，力争将花王水漆做成安徽太和涂料市场的头部品牌！
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