阿里巴巴高管团队莅临广东达芬奇蒙娜丽莎服饰集团有限公司调研考察
2020年11月23日,由阿里巴巴集团副总裁(古迈)、淘宝时尚生活行业负责人(乔乔)、淘宝运营属地总经理(云通)等高管团队一行十几位老师莅临广东达芬奇蒙娜丽莎服饰集团有限公司调研考察。蒙娜丽莎集团董事长林董、电商部邢总、商品部彭总、生产部贾总等一行全程陪同。
在蒙娜丽莎集团董事长林董详细介绍下,来访的阿里高管团队深入了解蒙娜丽莎集团发展历程、研发团队、生产体系、商品营销管理体系以及新零售线下智能服务,阿里高管团队对公司的管理模式和产品构架给予了充分的肯定与赞许。
阿里巴巴集团副总裁(古迈)与蒙娜丽莎集团董事长林董详细探讨疫情下的消费创新、直播电商、品牌数字化升级、新社交营销等相关话题,相谈甚欢。参观过后,双方就未来阿里如何扶持品牌发展规划进行了深入的交流,并达成了初步的推进计划,希望在今后的深度合作中携手并进。
蒙娜丽莎服饰集团以花都皮具产业中心为依托,以丰富的上下游产业链为基础,以高品质的产品及优质服务为引擎,借助淘宝、天猫等社交电商平台,迅速打造时尚艺术皮具产业新标杆,形成一个集产品研发、生产、检测及线上线下服务消费者联动的营销体系,促进销售与消费的良性循环,实现企业链群的研、产、销一体化全渠道发展。
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